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הקדמה Porter , M . E . and Kramer , M . R . ) 2011 ( . ”Creating shared value" . Harvard Business Review ; Jan / Feb 2011 , Vol . 89 Issue 1 / 2 . . WBCSD – World Business Council for Sustainable Development http : // www . wbcsd . org / home . aspx פרק א' — אחריות תאגידית — כללי Burchell , J . ) Ed . ( ) 2008 ( . The Corporate Social Responsibility Reader , Routledge , NY . Collins , J . C . and Porras , J . I . ) 1997 ( . Built to Last : Successful Habits of Visionary Companies . HarperBusiness ; 3 rd edition . . Elkington , J . 1999 . ”Triple bottom-line reporting : Looking for balance" Australian CPA , Volume : 69 , Issue : 2 , p . 18 . Friedman , M . ) 1970 ( . ”The social responsibility of business is to increase its profits" . The New York Times Magazine , September 13 , 1970 . Copyright ) 1970 by The New York Times Company . . Hardin , G . ) 1968 ( . ”The Tragedy of the Commons" . Science , vol . 162 , pp 1243-1248 . Hilton , S ., Gibbons , G . ) 2004 ( . Good Business . Thomso...  To the book
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