הערות

אומנות המקל והגזר | 198 . Prius "', New York Times , July 4, 2007, https : / / www . nytimes ' com / 2007 / 07 / 04 / business / 04 hybrid . html . Robert J . Samuelson , " Prius Politics ", Washington Post , July 11 https : / / www . washingtonpost . com / wp - dyn / content / 2007, 25, article / 2007 / 07 / 24 / AR2007072401855 . html . Ayelet Gneezy , Uri Gneezy , Gerhard Riener , & Leif D . 12 Nelson , " Pay - What - You - Want , Identity , and Self - Signaling in Markets ", Proceedings of the National Academy of Sciences no . 19 ) 2012 ( , pp . 7236 - 40 109, . Eric Garland , " The ' In Rainbows ' Experiment : Did It 13 Work ? ", NPR, November 17, 2009, https : / / www . npr . org / sections / monitormix / 2009 / 11 / the in rainbows experiment did . html . Brad VanAuken , " Toyota Prius - Vehicular Self - Expression ", 14 Branding Strategy Insider , July 10, 2007, https : / / www . brandingstrategyinsider . com / toyota - prius - ve / . Robert Slonim , Carmen Wang , & Ellen Garba...  To the book