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שווה לך 147 Kaitli n Woolley and Ayelet Fishbach, “The Experience Matters More . 11 Than You Think : People Value Intrinsic Incentives More Inside Than Outside an Activity,” Journal of Personality and Social Psychology . ) 2015 ( Sigal Barsade, “The Ripple Effect : Emotional Contagion and Its Effect on . 12 Group Behavior,” Administrative Science Quarterly ( 2002 ) . William Shakespeare, Henry VI, part 2, act 4, scene 2, line 73 . . 13 Douglas R . Conant, “Secrets of Positive Feedback,” Harvard Business . 14 Review , February 16, 2011, https : / / hbr . org / 2011 / 02 / secrets - of - positive - feedback / . Eti Bonn - Muller, “China’s Sleeping Beauty,” Archaeology , April 10, . 15 http : / / www . archaeology . org / online / features / mawangdui / . 2009, “Mawangdui,” Wikipedia, last modified March 20, 2016, http : / / . 16 en . wikipedia . org / wiki / Mawangdui . Sam Savage, “Meet the Lady Dai,” Red Orbit, November 4, 2004, http : / / . 17 www . redorbi t . com / news / he alth / ...  To the book