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1 Evans , P . B ,. & Wurster , T . S . ( 1997 ) . Strategy and the New Economics of Information . Harvard Business Review , 75 ( 5 ) : 71 - 82 . 2 Shapiro , C ,. & Varian , H . R . ( 1999 ) . Information Rules – A Strategic Guide to the Network Economy ( p . 3 ) . Boston , MA : Harvard Business School Press . 3 Shapiro & Varian ( 1999 ) , op cit ,. Chapter 3 . 4 Smith , A . ( 1904 ) . An Inquiry into the Nature and Causes of the Wealth of sNation E . Cannan , Ed . ) . London : Methuen . ( original work published 1776 ) . Available ) online from the Library of Economics and Liberty . 5 Delong , B . J ,. & Froomkin , M . A . ( 2000 ) . Speculative Microeconomics for ’Tomorrow s Economy . In B . Kahin & H . R . Varian ( Eds . ) , Internet Publishing and Beyond : The Economics of Digital Information and Intellectual yPropert 6 - 44 ) . Cambridge , MA : MIT Press . ) 6 Shapiro & Varian ( 1999 ) , op cit ,. chapter 1 . 7 Rafaeli , S ,. & Raban , D . R . ( 2003 ) . Experimental Investigation ...  To the book
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