הפניות ביבליוגרפיות

1 קלינקס ( , Israel Superbrands . ( 2010 יסעור , ע ' ( עורך ) , . 109 - 108 ראו : http : // www . superbrands . co . il / pdf _ new / 108 _ Kleenex . fpd Hupfer , N . T . & Gardner , D . M . ) 1971 ( . Differential involvement with products and issues : An yexplorator 2 study . In Gardner , D . M . ) Ed . ) , Proceedings of the 2 nd Annual Conference of the Association for Consumer Research . College Park , MD : Association for Consumer Research , 262 - 269 . Engel , J . F ,. Blackwell , R . D . & Miniard , P . W . ) 1993 ) . Consumer Behavior ) 7 th ed . ) . Orlando : The nDryde 3 Press . Antil , J . H . ) 1984 ( . Conceptualization and operationalization of involvement . In Kinnear , T . C . ) Ed . ( , 4 Advances in Consumer Research , 11 . Provo , Utah : Association for Consumer Research , 209 - 203 . Costley , C . L . ) 1988 ( . Meta Analysis of involvement research . In Houston , M . J . ) Ed . ( , Advances ni Consumer Research , 15 . Provo , Utah : Association for Consumer Resear...  To the book