הפניות ביבליוגרפיות

McCracken , G . ) 2010 ( . How Ford got social marketing right . Harvard Business Review , ) January 7 ) . 1 Ajzen , I . & Fishbein , M . ) 1980 ( . Understanding Attitudes and Predicting Behavior . Englewood Cliffs , 2 N . J :. Prentice Hall . Anderson , J . R . ) 1996 ) . The Architecture of Cognition . Lawrence Erlbaum Associates , Inc . 3 Rossiter , J . R . ) 1976 ) . Visual and verbal memory in children ' s product information utilization . In Anderson , 4 B . B . ) Ed . ) , Advances in rConsume Research . Chicago : Association for Consumer Research , 523 - 527 . Bettman , J . R . ) 1979 ) . An Information Processing Theory of Consumer Choice . Addison - Wesley . 5 Miller , G . A . ) 1956 ( . The magical number seven plus or minus two : Some limits on our capacity rfo 6 processing information . Psychological Review , 63 , 81 - 97 . 'L eggs Products , Inc . 7 Anderson , J . R . ) 2009 ( . Cognitive Psychology and Its Implications . Worth Publishers , ) 7 th ed . ) . 8 Mowen , J . C...  To the book