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הנאום נישא בבברלי הילס , לוס אנג'לס , 5–ב בפברואר , 2003 בכנס של המגזין Advertising Age בנושא נקודת המפגש בין תעשיית הפרסום ( Madison ) ליצרני התוכן . ( Vine ) Steven J . Heyer COO , Coca Cola Co . Keynote Remarks Advertising Age Madison + Vine Conference Beverly Hills Hotel , Beverly Hills , California . Feb . 5 , 2003 At the Coca-Cola Company we’re thinking about marketing in a radically different way . And I’d suggest that those of you here today who aren’t yet thinking this way ought to start right now . ****** Where will Coke go ? To accelerate the convergence of Madison & Vine—a convergence of the trinity in brand building—content , and media , and marketing . This is a convergence born of necessity . Economic necessity and marketplace opportunity . We need each other—now more than ever . We need each other to capture people’s attention and influence their attitudes and behaviors .
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